Introduction to Market Research Using the SAS System

Credits v
Using This Book vii
Chapter 1 Introduction
Chapter 2 Sampling
Chapter 3 Creating Survey Forms and Managing Survey Data
Chapter 4 Producing Marketing Reports
Chapter 5 Analyzing Qualitative Marketing Data
Chapter 6 Analyzing Quantitative Marketing Data
Chapter 7 Accessing Database Tables and Files
Appendix Sample SAS Data Sets 159
Car Sales Data
Airline Cost Data
House Construction Data
Glossary 167