Describes performing conjoint analysis in the SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data collection and manipulation, holdouts, brand by price interactions, maximum utility and multinomial logit simulators, and change in market share. The multinomial logit model for discrete choice data is briefly discussed. The TRANSREG procedure specifications for conjoint analysis are documented.
Also Recommended: SAS/STAT User's Guide, Version 6, Fourth Edition, Volumes 1 and 2;
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