Introduction to Market Research Using the SAS System

Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.

200 pages.

Table of contents

CMS, Mac, MVS, OS/390, UNIX, OpenVMS Alpha, OpenVMS VAX, Windows

ISBN: 1-55544-622-1

Order #CW55044

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