In 1994 a new Latin American Student Association (LASA) was formed. The association initiated a new program in which free Latin Dance lessons were given. This program was designed to increase the interest of the OSU student body in learning more about the Latin American Culture. By May 1995, the dance classes had become very popular. Each Saturday lessons lasted from 1-3 pm and the average attendance was between 25 to 30 people. It was clear to the board that LASA did not have the finances to support the activities of this program. Because of this, the board gave the dance instructors autonomy to create a separate organization. The group became part of the OSU Sports Clubs (Colvin Center) because dancing was categorized as a leisure activity. The group name became "Latin Dancing & Cultural Club" (LDCC).
The main goal of LDCC was to increase students’ awareness of the Latin American Culture. LDCC organized events designed to accomplish this goal. In fact, in 1996 LDCC decided to have a free dance party outdoors, a setting more typical to Latin American countries. Proposing this idea to LASA, the two groups decided to make a combined effort to hold the first ever "Noche Latina" or Latin Night. Latin Night, however, became more than a dance party. Indeed, it became a celebration of Latin American Culture. Since then, LDCC has continued to look for new opportunities to achieved its main goal.
LDCC has gained increased popularity and has become the “brand” name for Latin American Culture in and outside Oklahoma State University. Indeed, LDCC has been asked several times to perform in a variety of events, not only at OSU but also with different organizations in Oklahoma