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| Practical Guidelines for Planning Evaluations
Part I |

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Evaluation Criteria
 | Clear |
 | Accessible |
 | Useful |
 | Relevant |
 | Humane |
 | Compatible |
 | Worthwhile |
Inappropriate Uses
 | Would produce trivial information |
 | Results will not be used |
 | Cannot yield useful, valid information |
 | Is premature |
 | No qualified evaluators are available |
 | Propriety of evaluation is doubtful |
 | Is forced |
Evaluation Determination
 | Step 1. Is there a legal requirement to evaluate?
 | If yes, initiate evaluation. If no, go to Step 2. |
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 | Step 2. Does the object of the evaluation have enough
impact or importance to warrant formal evaluation?
 | If yes, go to Step 3. If no, formal evaluation
unnecessary. |
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 | Step 3. Are there human and fiscal resources available
for the evaluation?
 | If yes, go to Step 4. If no, find before proceeding. |
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 | Step 4. Is the object of the evaluation ready for
evaluation?
 | If yes, go to step 5. If no, evaluation is
premature. |
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 | Step 5. Is the object of the evaluation well
enough defined, implemented, and managed to permit a fair evaluation?
 | If yes, go to step 6. If no, delay evaluation. |
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 | Step 6. Is there an important decision to be made
for which evaluation information would be relevant?
 | If yes, go to step 7. If no, evaluation is inappropriate. |
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 | Step 7. Is it likely that the evaluation will
provide dependable information?
 | If yes, go to step 8. If no, discontinue. |
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 | Step 8. Is the evaluation likely to meet
acceptable standards of propriety?
 | If yes, go to step 9. If no, discontinue. |
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 | Step 9. Will the decision be made exclusively on
other bases and uninfluenced by the evaluation data?
 | If yes, discontinue. If no, go to summary. |
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 | Summary. Based on steps 1-9, should
an evaluation be conducted? |
Advantages of External Evaluation
 | More likely to be impartial |
 | More likely to be credible |
 | Enables an agency to draw on evaluation expertise beyond
that possessed by agency staff |
 | Bring a fresh, outside perspective |
 | Sometimes people are more willing to reveal sensitive
information to outsiders |
Disadvantages of External Evaluation
 | Difficult to ascertain the competence of the external
evaluation |
 | The external evaluator may be unfamiliar with the
phenomenon being evaluated and its context |
 | Negotiations may delay start-up and feedback may be less
immediate |
 | Typically more expensive |
External Evaluation Determination
 | Step 1. Is there a legal requirement that the evaluation
be conducted by an external evaluator?
 | If yes, initiate search. If no, go to Step 2. |
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 | Step 2. Are financial resources available to support any
use of an external evaluator?
 | If yes, go to Step 3. If no, conduct the evaluation
internally. |
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 | Step 3. Does the evaluation require specialized knowledge
and skills beyond the expertise of internal evaluators who are available to do evaluation
tasks?
 | If yes, initiate search. If no, go to Step 4. |
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 | Step 4. Are credibility, impartiality, and/or outside
perspective of concern to the audiences for which the evaluation is conducted?
 | If yes, go to Step 5. If no, discontinue. |
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 | Step 5. Is there an external evaluator possessing the
necessary technical competence who is available and willing to do or assist with the
evaluation?
 | If yes, make necessary arrangements. If no, conduct the
evaluation internally. |
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 | Summary. Based on Steps 1-5, should this evaluation be
conducted by an external evaluator? |
Evaluator Competencies
 | Describe the object of an evaluation |
 | Describe the context of an evaluation |
 | Conceptualize appropriate purposes and frameworks for
evaluation |
 | Identify and select appropriate evaluation questions,
information needs, and sources of information |
 | Identify, select, and apply appropriate techniques and
procedures for information collection, processing, and analysis |
 | Determine value of the object of an evaluation |
 | Communicate evaluation plans and results effectively |
 | Manage evaluations |
 | Maintain ethical standards |
 | Adjust for external factors that affect an evaluation |
 | Evaluate the evaluation (meta-evaluation) |
Evaluator Qualifications
 | Formal academic preparation of the evaluator |
 | Evaluation experience of the evaluator |
 | Professional orientation of the evaluator |
 | Track record of the evaluator |
 | Personal style and characteristics of the evaluator |
Setting Boundaries
Factors to Consider in
Characterizing the Object
 | What need does the program exist to serve? Why was it
initiated? What are its goals? Whom is it intended to serve? |
 | What does the program consist of? What are its major
components and activities, its basic structure and administrative/managerial design? How
does it function? |
 | What is its setting and context (geographical,
demographic, political, level of generality)? |
 | Who participates in the program (i.e., which grades,
students, staff, administrators)? Who are other stakeholders? |
 | What is the programs history? How long is it
supposed to continue? When are critical decisions about continuation to be made? |
 | Are there unique contextual events or circumstances
(i.e., contract negotiations, teacher strikes, changes in administration) that could
affect the program in ways that might distort the evaluation? |
 | What resources (human, materials, time) are consumed by
using the program? |
 | Has the program been evaluated previously? If so, what
outcomes/results were found? |
Analyzing Resources and Capabilities
 | Financial resources needed |
 | Availability and capability of evaluation personnel |
 | Other resources and constraints |
Analyzing the Political Context
Identifying and Selecting the
Evaluative Questions, Criteria, and Issues
Identifying Stakeholders
 | Policymakers |
 | Administrators or managers |
 | Practitioners |
 | Primary consumers |
 | Secondary consumers |
Convergent
Phase
 | Who
should be involved?
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 | How Should the convergent phase be
carried out?
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Would the Evaluation Question...
 | Be of interest to key audiences? |
 | Reduce present uncertainty? |
 | Yield important information? |
 | Be of continuing (not fleeting) interest? |
 | Be critical to the studys scope and
comprehensiveness? |
 | Have an impact on the course of events? |
 | Be answerable in terms of
 | Financial and human resources? |
 | Time? |
 | Available methods and technology? |
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